A different kind of
growth partner

Product Equities is a venture growth platform for high potential businesses at the inflection point of scale.

Our cross-generational team brings capability + capital; fusing leading edge (digital) marketing expertise with decades of founder, investor, and operational experience to accelerate healthy growth and increase enterprise value.

Data-driven analysis, synthesis, and strategic planning
Operations and management
Execution of performance-based media strategies to grow revenue
Experience and network
Capital
Technology and process

Performance

"Predictable Revenue In An Unpredictable Model... "

144%
Revenue
58%
ROAS
42%
CPA
Sector:

Consumer Marketplace

Business Type:

Sports and Entertainment Collectibles and Memorabilia Marketplace

Business Stage:

Early Commercialized to Growth

Relationship Type:

Shareholder and Growth Partner

With over 90k rotating unorganized SKUs, product sub-niches that rely heavily on fast-moving trends, and a poor user experience, we created a strategic approach to building, launching and optimizing paid media programs, surpassing all major KPIs, while developing a scalable, predictable revenue stream to an unpredictable model.

"Uncovering The Space To Scale…"

163%
Revenue
271%
Conversion Rate
560%
CTR
Sector:

Consumer

Business Type:

Affiliate Site – Mattress Category

Business Stage:

Startup to Established

Relationship Type:

Shareholder and Creator

Through our proprietary demand generation process, we identified low competition, high-potential content and paid media gaps enabling us to create a foundation to scale this asset fast, with significant traction from both paid and organic channels, propelling revenue 6 figure / month revenue growth in less than 2 years.

"Structure, Strategy, Scale…"

64%
Revenue
83%
Cost Per Conversion
662%
ROAS
Sector:

Consumer

Business Type:

Billiards Retailer

Business Stage:

Established

Relationship Type:

Growth Partner

Large, unorganized SKU databases, the need for custom tracking systems, and unanticipated inventory problems were some of the challenges we faced throughout our billiards partnership. Our agile strategy created the structure to facilitate profit-driving paid media programs that exceeded all KPI targets month-over-month and grew revenue by 64%.

"New Channels, New Opportunities, New Revenue"

359%
ROAS
121%
CTR
78%
CPC
Sector:

Consumer

Business Type:

Mattress Brand

Business Stage:

Established

Relationship Type:

Growth Partner

New competitors aggressively pursuing brand volume and hiking up cost per click are some of the major obstacles that our mattress retailer partner faced. Not only did we maintain our brand position, but we opened up new revenue-generating non-brand channels that combined SEO and paid media strategies to maximize volume potential through a more cost-effective campaign model. Our efforts drove year-over-year revenue growth and brand awareness.

"Struggling Startup To Profitable Powerhouse…"

14.5X
Organic Traffic
4X
Revenue
Sector:

Financial Services

Business Type:

Credit Repair Services

Business Stage:

Startup

Relationship Type:

Growth Partner

Stacked up against aggressive competitors, a high average cost per click on paid media, and very little budget, we helped this struggling startup reach scaleable profitability through an SEO strategy that catapulted organic traffic by 1,450%, resulting in a 4x increase in revenue.

"High-Value Traffic, Low-Cost Strategy…"

16k
Organic Visitors/Month
50%
CTR
125%
Keyword Rankings
Sector:

Healthcare

Business Type:

Telemedicine provider

Business Stage:

Startup to Growth

Relationship Type:

Shareholder and Growth Partner

Faced with a competitive market and high media costs, we designed and executed an out of the box organic traffic strategy that ranked quickly, drove telemed prospects that converted into customers, and facilitated efficient, low cost organic revenue growth.

Relationship Models

We engage flexibly based on potential to generate new value for all stakeholders.

Growth Services

We partner with companies to generate repeatable, scalable, high margin revenue through full stack digital marketing, brand, operations, advisory and more.

Incubation

We partner with emerging and established companies to create NewCo’s, JV’s, new assets, and new value by fusing our capabilities with theirs.

Venture

We bring capability + capital to high potential businesses to unlock potential and create extraordinary value.

Our Who, What & How

We’re a cross-generational team of digital marketing and brand specialists, founders, operators, and investors bringing a century's + worth of experience in starting, growing, and investing in DTC, internet-based, CPG, and omnichannel businesses with a focus on generating repeatable revenue growth to develop strong economic foundations to scale from.

Get Digital

Our digital capabilities are focused on both identifying and enabling high potential businesses to drive repeatable, scalable transactions.

With a holistic view, we leverage a data, proprietary technology, and proven strategies and processes to create value - new revenue, new channels, new customers, new assets.

Unlike an agency, our team is investor minded, and focused on driving sustainable revenue growth – not media spend; understanding the need for symbiosis between digital and non-digital, brand, and the need for collaboration to create a cohesive, authentic, memorable cross-medium experience that translates into real, lasting success.

Along with our scaling capabilities, we provide a fully integrated finance and operations platform to ensure bulletproof execution and health while scaling.

Let's Build

We partner with businesses where the potential for profitable scale is significant and clear, yet resources and capability are lacking and fundamental.

Our model is designed to increase the value of our partner businesses as a participant and stakeholder by narrowing the gap between thesis and reality.

Our approach to partnership exists on a continuum, with terms tailored to the stage and goals of the business and opportunity taking forms including growth partnerships (service), new asset / NewCo development, and hands on venture investor.

Our business targets range from early stage to mature based on potential for exponential growth. While we are vertically agnostic, we favor CPG, DTC, internet based, Web 3/crypto, and healthcare where margins, order values, and customer lifetime values are high, spend aligns with revenue in an ROI focused model, and costs are variable.

Let's Build

The Bigger Picture

Our platform unites capability with network, experience, and capital to create exceptional companies that surpass their audacious goals.

Our strategies translate into businesses that are revenue-generating machines culminating in diverse income streams, less risk, new asset creation, and valuations that climbs higher and higher.

This is the name of the game. Generate revenue, create value.

Our Portfolio

Our growth partners, investments, and companies.

Interested? Let’s Talk

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